Niagara Gazette

Local News

June 10, 2010

Tire recycling pioneer eyes Falls site

College Avenue could host first Green Tire Systems’ first U.S. facility

NIAGARA FALLS — An international tire-recycling operation is considering opening its first U.S. factory here.

Green Tire Systems LLC has operated tire recycling factories in China and Taiwan the past decade. The owners of a patented process for reducing tires to original elements — oil, carbon black, steel and gases — established a North American division this past January and is scoping out factory sites around the United States.

The company is eyeing development of a 60,000-square-foot factory at 1501 College Ave., property currently held by Santarosa Holdings. According to its application for assistance from the Niagara County Industrial Development Agency, Green Tire would invest $18 million in establishment of a facility and create up to 50 jobs within three years.

Green Tire is no ordinary tire recycling operation, according to Managing Director Benjamin Plum. In its Asian factories, the company refined a process for breaking down tires to elements. The process has been tried and failed repeatedly in the United States. Its patented process of pyrolysis recovers oil, carbon and steel and liquefied gases fit for trade and sale in the open market; and one of the gases recovered is used to power the factories.

“Our technology is the first, the only, successful production-scale (technology) in the world,” Plum told the NCIDA board of directors on Wednesday. “We will have the first recycled carbon black, the first ‘green’ carbon black, in the United States.”

Carbon black is used in many everyday products, including ink and plastics.

Green Tire U.S. factories are designed to recycle a minimum of 20,000 tons, or 2 million tires, per year, Plum said.

In New York state alone, about 20 million tires are discarded annually, according to the Associated Press.

Sam Santarosa — who wants to sell 3.5 acres to Green Tire in the hopes it helps leverage additional green industry on College Avenue — says Green Tire can help fill a “void” in the local tire recycling market. Tire recyclers, including him, were forced out of the business after Canada started subsidizing “tipping” fees charged by recyclers, he said. Green Tire does not charge a fee to take tires, according to Plum; its money comes from sale of the recovered commodities.

“This would be a great jumpstart for College Avenue,” Santarosa said. “I have a vote of confidence in these guys. I researched it more than (NCIDA) did.”

Green Tire is fishing for best offers of incentives to open its first U.S. factory; it has been in discussion with economic development agents in Odessa, Texas, while also talking with NCIDA, Plum said.

“It’s not a race between cities, we’re just looking for the right opportunity and the right place” to launch U.S. operations, he hastened to add.

The NCIDA board voted Wednesday to consider Green Tire’s application for a 15-year payment-in-lieu-of-taxes plan. It’s also weighing the company’s application for $6.6 million in Recovery Zone Facility Bonds — the entire Niagara County share of a federal stimulus program backing low-interest loans to businesses for job-generating projects. Since Green Tire is looking to borrow $18 million, NCIDA is asking New York state to increase Niagara’s allowable share by dipping into statewide RZFB reserve, according to IDA Assistant Director Lawrence Witul.

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