Gary Fryza spends long days selling lottery tickets at Ted Mars convenience store on Packard Road.

He’s got it all: Take Five, Pick 10, Lucky 7’s, Win for Life, Mega Millions. And if you have trouble picking the right numbers, he’s got a guide that will help choose a few based on your dreams.

For 30 years, Fryza has seen regular customers play their lucky numbers at his family-owned corner store. He has seen lines swell with Mega Millions jackpots and shrink after local casinos opened. He has also seen the dark side of gambling. It’s a subject few people talk about.

“Anybody can get addicted. It’s like smoking,” Fryza whispered across his counter last week. He is a good-natured man who wears a mustache and knows his customers by name. “I don’t want to see nobody get addicted to anything.”

Niagara County has changed rapidly outside the doors of Ted Mars since Fryza’s parents, Ted and Maria, opened up shop in 1960, seven years before the New York Lottery began.

Today, people can legally place a bet 24 hours a day. That worries those that have seen evidence that the number of problem and pathological gamblers has grown along side availability.

“We have casinos. We have Lotto. We have sports betting,” said Amherst Town Court Judge Mark Farrell , who set up the first gambling treatment court in the nation. “There’s a lot more opportunities for people to be involved, and that being the case, the existence of this problem is beginning to manifest itself geometrically.”

Renee Wert, director of the gambling recovery program at Jewish Family Service of Buffalo and Erie County, has been working for the addiction center since 1994. When she started, most of the people who sought help were struggling with the lottery, followed by illegal sports betting and off-track betting parlors. Women tended to develop problems with the lottery. Men typically got hooked on sports betting.

More than a decade later, the scene has dramatically changed. Today, Wert said, the majority of the clients who seek help through the program’s sites in Niagara and Erie counties are battling addictions to casino gambling or lotteries.

Wert was startled to see the number of problem gamblers seeking help increase by 50 percent the year the Seneca Niagara Casino opened in 2003. That came after an initial spike when the first casino opened its doors in Niagara Falls, Ont.

“It surprised me given that the casino in Ontario had been opened for, at that time, what would have been four or five years,” Wert said.

Seneca Gaming Corp. spokesman Phil Pantano says the Seneca Niagara Casino takes steps to address problem gambling in its facilities, including training 100 employees each year to identify the signs of a problem. The casino also supplies brochures with contact information of the New York Council on Problem Gambling.

Like many casino operators, the Seneca Niagara Casino maintains both voluntary and involuntary exclusion lists in which patrons can ban themselves from gambling on the Seneca’s sites. Pantano declined to release the number of customer on either list.

“There are any number of gaming opportunities available to local residents, not withstanding casino gaming. There’s OTB, lottery, bingo. There’s racetracks in the immediate area,” Pantano said. “We can only take care of what happens in our facility, and it’s something that we strongly believe in and have taken steps to prepare for it. It’s a yearly commitment.”

Outside the casino, providing treatment services often falls to the public.

Without grand-funded services, many problem gamblers can’t afford to pay for treatment. By the time they reach out for help, they’ve often hit rock bottom.

“That’s just the nature of the disorder. A person with a gambling problem doesn’t really stop until they run out of money,” Wert said. “The thought they have is that the next bet they place will be the one they win.”

Studies show problem gambling takes a toll beyond the individual gambler. Bankruptcies, thefts and suicides have all been linked to compulsive gambling.

But many times, Wert said, the problem remains hidden.

“It just stays within the family,” Wert said. “The gambling problem is there and it’s just taken care of without the person going for treatment, but that doesn’t necessarily mean that they’ve stopped gambling.”

While the number of people seeking help is growing, research to determine exactly what causes compulsive gambling is well behind studies done on other addictions.

John Welte, a researcher at the State University of New York at Buffalo’s Institute on Addictions, led one of the most recent nationwide studies to identify the prevalence of problem gambling. His findings, published in the Journal of Gambling Studies, showed that survey participates living within 10 miles of a casino were nearly twice as likely to show signs of problem gambling than respondents who lived farther away.

Welte also found that those living in poorer neighborhoods reported higher rates of problem gambling.

“We’re 20 or 30 years behind research that’s been done in alcohol and drugs,” Welte said. “There’s been a lot of research done about prevalence. We need more research that tries to get closer to examining the causes of pathological gambling.”

While researchers are exploring the root causes of problem gambling, people on the front lines of the industry say they see a common pattern in people that seek help: They have to realize for themselves that they have a problem.

“The only way somebody’s going to use a help-line is if they want help,” said Fryza, the lottery vendor. “It’s just like alcoholism.”